Promotional Resources

Thank you for bringing Falls Free® Wisconsin (FFWI) to your community!

Here you’ll find our media promotion partner toolkit, which includes templates for press releases, letters to the editor, newsletter articles, social media posts, and more! Use and customize these materials to help us promote Falls Free Wisconsin statewide and highlight the work you are doing in falls prevention locally. Be creative! Add the logo and QR code to existing documents and use the social media graphics in newsletters and email blasts or print them off and post them at community programs. We appreciate your help in spreading the word about FFWI!

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Promoting FFWI
  • Newsletter Article for Consumers Customizable! For consumer publications.

  • Newsletter Article for Professionals Customizable! For professionals in your community to let them know about the FFWI resources they can access to share with consumers and use to launch or enhance their own falls prevention efforts.

  • FFWI Post Cards (Consumer Handout) Print, cut and distribute with mailers, at events, meal sites, workshops and more. Print double-sided and add your organization’s logo and local falls prevention information to the back.

  • Media Plan Customizable! Schedule posts for Facebook and Instagram (and/or share our Facebook posts!) throughout the month of September or beyond! Find social media graphics here.

  • Letters to the Editor Customizable! Send to your local media.

  • Falls Free WI Logo Use in your newsletter article, local falls prevention resources, add to your website and social media and more!

  • Falls Free WI QR Code Use this QR code that goes to in your newsletter article, local falls prevention resources, add to your website and social media and more!

  • Press Release We encourage you to check in with your local media to make sure they received this press release from DHS and offer to provide a local angle to this story.

  • Social Media Post Schedule A schedule of posts for social media to promote falls prevention

  • Video Ads post these ads on your social media, website or on TVs in waiting rooms (Fall For Your Sweetheart | Fall For a Joke)

Falls Prevention Media & Toolkits

Article Templates

  • Article EXAMPLE Due to an increase in residents ages 65+ being seen at hospitals for fall-related injuries, Sauk County released this press release. If relevant to your community, customize and share with your local media.

Toolkits by other Partners

Falls prevention toolkits developed by partner organizations

NCOA Falls Prevention Awareness Month Toolkit 
The National Council on Aging has a wide variety of resources including flyers, infographics, social media graphics, videos and other materials to support falls prevention locally.

CDC Still Going Strong Injury Prevention Campaign Resources
The Centers for Disease Control and Prevention’s Still Going Strong campaign speaks directly to older adults, age 65 and older, and their caregivers to raise awareness about preventable injuries among older adults.

There are a variety of resources including social media graphics, print ads/flyers, videos and other tools for falls prevention.


AARP WI and WIHA teamed up to produce a series of videos discussing the factors that can lead to a fall and steps people take to avoid a fall.

AARP WI’s Amber Miller and Dr. Ann O’Rourke, MD, MPH, FACS – Adult Trauma Medical Director, Associate Professor of Surgery, UW School of Medicine and Public Health discuss the topic of assessing falls risk and falls interventions. (9.02 minutes)

Check out this conversation between AARP’s Amber Miller and occupational therapist Valeree Lecey on removing falls hazards in your home. (13.54 minutes)

AARP’s Amber Miller and Kristi Hallisy, PT, DSc – Associate Professor in the Doctor of Physical Therapy Program at the UW-School of Medicine & Public Health discuss and demonstrate balance and strength exercises that can help you avoid a fall. (13:22 minutes)

AARP’s Amber Miller and Tabarius Smith, PharmD., pharmacy manager at Walgreens in Glendale, WI discuss the impact prescription and over-the-counter medications can have on your falls risk. (6:14 minutes)

AARP’s Amber Miller talks with Jean Kalscheur of the Wisconsin Council of the Blind about the relationship between low vision and falls and what people can do to prevent a fall. (16:01 minutes)

The Brown County Falls Prevention Partnership shared the following three videos featuring health care and public safety professionals discussing falls.

Falls Prevention Posts for Newsletters/Social Media




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